Cruise loyalty, examined — Page 4

New features are now in place, and the biggest one is simple: members can choose where loyalty points land across Royal Caribbean Group brands, instead of being locked into one lane. That…

Loyalty now folds more of the shipboard experience into one place. For Royal Caribbean guests, the Crown & Anchor Society is the line’s core loyalty program, and its benefits are tied to…

Royal Caribbean has not replaced Crown & Anchor with a new loyalty program. What it has done is update the program in a few important ways, and the biggest one is a new points flexibility…

Princess Cruises loyalty starts with a simple idea: keep sailing, and the line keeps track of your return. The program is Captain’s Circle, and it is built around repeat guests who want…

Milestone Cruises Offers Exclusive Rewards for Loyal Travelers. That is the plain answer, and it fits Princess Cruises well because its Captain’s Circle program gives repeat guests a set of…

Princess Cruises’ repeat-guest program is simple at its core. It starts after the first sailing and moves up through four tiers: Gold, Ruby, Platinum, and Elite. The earned status does not…

Retailers are leaning harder into tiered rewards, and the shift is plain to see: the newest programs are built around clear levels, higher spend thresholds, and a bigger gap between the…

Princess Cruises keeps it simple on paper and a little less simple in the details. There are four loyalty levels in Captain’s Circle: Gold, Ruby, Platinum, and Elite. The climb is based on…