Loyalty Program Changes — Page 3

Loyalty now folds more of the shipboard experience into one place. For Royal Caribbean guests, the Crown & Anchor Society is the line’s core loyalty program, and its benefits are tied to…

Royal Caribbean has not replaced Crown & Anchor with a new loyalty program. What it has done is update the program in a few important ways, and the biggest one is a new points flexibility…

Retailers are leaning harder into tiered rewards, and the shift is plain to see: the newest programs are built around clear levels, higher spend thresholds, and a bigger gap between the…

I sit with my notebook in a quiet Charleston afternoon, thinking about how a company’s words shape a guest’s memory of loyalty. Loyalty isn’t a tally of perks; it’s a recognition from…

The question isn’t about the rule change. It’s about what we, as loyal cruisers, really hear when a program shifts. We want to be known, not just fast-tracked. A change can feel like a…

I’m sitting on my porch in Tampa, feet up, counting the hours in my head the way a CFO would count pennies before a big cut. The sky is that dull Florida blue that tells you the weather…

I’m 69, retired from a life in finance, and I’ve learned to read the fine print the way some people read a map. If a perk sounds better, I want to know what it costs in real terms. The…

I’ve watched loyalty programs bend and stretch for years. A free perk that sounds generous can end up costing more than it saves. When I sit down to decide if a perk is real, I start with…